Head of Marketing

Location: SF/NYC Remote (Pacific/Eastern US Timezone)

Employment Type: Full-Time

Travel: up to 30% travel.

About Us

Flox is an innovative Series B startup redefining developer tools for engineering teams. Backed by top VCs in the US and already trusted by Fortune 100 companies, we’re not just simplifying complex workflows, we’re setting a new standard for how software is built and shipped. A lot of what we do is made possible by Nix, one of the largest open source projects in the world today. Our platform introduces a fresh set of principles that work seamlessly alongside the beloved tools developers use every day, creating a generational shift in software delivery. At Flox, technical excellence, collaboration, and iterative improvement are at the core of everything we do.

About the Role

You will own Flox’s marketing engine - continuously building it into a repeatable, revenue-driving machine. As the strategic storyteller and execution driver, you’ll define our narrative, position our products, and build integrated growth motions across product marketing, demand gen, events/PR, SEO, and partner channels. You will streamline the funnel, drive free→paid conversion, own pipeline metrics, and partner with Engineering, Product, Operations, and Sales to ensure full drive from acquisition to retention. This is a high-leverage, hands-on role reporting to the CEO.

What You’ll Do

• Define marketing strategy and foster a high-performance culture: Lead with experimentation – test, iterate, measure, and double down on what works.
• Own pipeline growth: Design and run integrated, multi-channel programs tied to pipeline dollars, MQL/SQL creation, and win rates.
• Drive product-led growth: Drive activation, PQL, and paid conversion. Grow CLI usage and FloxHub signups through enhanced onboarding, pricing tests, and optimized conversion paths.
• Lead product marketing: Define and codify ICPs and segments, craft positioning and narrative, and deliver sales enablement assets.
• Build partner and ecosystem co-marketing programs: Strengthen community, advocacy, and ecosystem marketing by engaging users, champions, and partners to co-create content, run joint programs, and build integrations that amplify Flox’s presence across the developer ecosystem.
• Own lifecycle and retention marketing: Improve onboarding, activation, and re-engagement sequences to increase product usage, retention, and expansion.
• Optimize SEO, AEO, and the website funnel: Prioritize use-case pages, test CTAs and lead capture flows, and lead weekly funnel reviews grounded in UTM data and analytics.

Qualifications

• 6–10+ years in B2B SaaS/infra/devtools marketing, with at least one full cycle from early stage → repeatable growth.
• Demonstrated ownership of pipeline (not just volume of leads) - documented results in past roles aligned to conversion and revenue contribution.
• Experience marketing to technical or developer audiences and decision makers.
• Strong PMM chops: messaging, product launches, positioning, enablement.
• Deep understanding of growth marketing tactics: funnel design, A/B testing, SEO, paid channels, conversion optimization.
• Excellent communication skills; able to craft narrative, lead cross-functional alignment, and defend decisions with data.
• Hands-on orientation; comfortable doing the work yourself while building the team.